Latest Posts

April 18, 2014

Marketing To The Modern Mom

5 Characteristics To Consider

From June Cleaver to Julie Bowen, the stereotypes of "mom" have morphed over time from the 50's "stay-at-home mom" to "superhero, working mom." No matter the stereotype, moms remain the epicenter of family households and make up $2.1 trillion of consumer spending, according to Forbes. With the bulk of today's moms falling into two generational buckets – Gen X and Y (otherwise known as Millennials) – marketers should be aware of a few key characteristics that influence how the modern mom approaches her role in the household and as a consumer. 

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April 15, 2014

"I Want It Now!"

Providing Customer Experience 24/7

Customers have access to their favorite brands 24 hours a day and retailers are tasked with providing a great customer experience on all of their channels consistently. Whether it is through social media, second screen usage or what to do when you can't deliver what they want when they want it, here's how to engage your customer in their moment of inspiration. 

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April 07, 2014

There Is More to Responsive Design Than We Think

It's not just about devices

A couple weeks ago, I attended STLUX 2014, a User Experience conference that was held in the heart of St. Louis, MO. Like most conferences, there were lots of good talks. But in this instance, there was one specific presentation that really stood out to me and got me thinking about how we currently think about responsive web design and what we really ought to be thinking about.

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April 04, 2014

Navigating the Latest Updates to Facebook Brand Pages

What Does It Mean For You?

Starting in mid-March, Facebook began rolling out a new design for brand pages. Jenna Baird explains what it means for your brand.

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March 28, 2014

When Fiction Becomes Fact

A look at the spookily accurate predictive power of the seers of Hollywood on new technology’s arrival and its impact on society

In 2010, a conspiracy hit the Internet. A viewer of the 1928 Charlie Chaplin classic, The Circus, stretched his eyesight and imagination to the limit and claimed to have spotted what appeared to be a woman talking on her cellphone in the midst of a bustling street scene. Of course, the explanation for this anachronism was more mundane than mystical, but it illustrates something I've always believed: Hollywood is pretty good when it comes to knowing why and how new technology becomes a part of our lives.

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March 25, 2014

Brands Want Downloads

Here's How They Get Them

In the months leading up to the app launch, content, UX and visual design take center stage. After a successful kick-off, however, the focus shifts to total downloads. They key to increasing these downloads is a reoccurring question. As demonstrated by successful apps, there is more to garnering downloads than good design alone. Addressing user needs and development are two opportunities that can lead to more downloads. 

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March 24, 2014

Users Are Also Readers

Users are a top priority in mobile app design. However, it's easy to overlook the reader.

In practice, the user and the reader are the same person. In theory, their different needs have different implications for app design. By not giving them specific attention, overall experience could suffer.

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March 20, 2014

Instant Grati-Vacation

Why Being Socially "Present" Is No Longer Enough For Travel Brands

Travel brands, if equipped with innovative and solid social media plans, have an opportunity to increase brand visibility and loyalty by becoming characters in socially shared travel stories. 

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March 19, 2014

The Travel Consumer Journey Doesn't End At The Booking Engine

Help People Dream About Travel

Half of the fun of travel is dreaming about the adventure. 

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March 19, 2014

Marketing To Seniors

Powerful, but overlooked. Aged, but still vital. Slow, but growing. The senior audience remains a significant challenge for marketers.

In January 2014, Manifest Digital helped guided travel leader Collette launch a newly revitalized gocollette.com online experience targeting one of their primary audiences: 65+ seniors. 

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March 13, 2014

Join Us At STL UX 2014

We'll be there, and you should be too!

STL UX kicks-off tomorrow in St. Louis, MO.

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March 07, 2014

The Constant Evolution of Social Reach Marketing

Combating The Ever-Changing Social Media Landscape

Back in early December, Facebook announced an update to the algorithm that determines which posts are displayed in users' News Feeds. Now just over two months later, Facebook announced that "tagging" other brand pages in posts could trigger Facebook to display the post to the Page's fans as well as the fans of the Page tagged in the post. 

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March 05, 2014

How To Land That Great UX Job

Be The Designer Who Gets Hired

At Manifest, we approach interviewing as a group activity. Meeting fellow practitioners is fun. Discussing craft and process is both enlightening and inspiring. But we’re also struck by the number of UXers who struggle with summarizing, positioning or presenting their work. So we've outlined some pointers that we hope will help you land that great UX job, here or elsewhere.

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March 03, 2014

E-commerce Purchasing: Coupons, Shopping Carts & Customer Service

USER-CENTERED TIPS FOR MASTERING 2014'S E-COMMERCE TRENDS

Looking at the current landscape of e-commerce, Nielsen Norman Group identified 3 Design Trends to Follow and 3 to Avoid. Here are a few insights to help maximize the potential of these trends and avoid major pitfalls.

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February 27, 2014

World IA Day 2014

Architecting personalized, habitual experiences in the expanded information environment.

Speakers and participants at Chicago's World IA Day explored how our unprecedented information can apply to users' lives and community at large. Here's what they found. 

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February 26, 2013

E-commerce: Maximizing Product Images, Descriptions & Reviews

User-Centered Tips for Mastering 2014's E-commerce Trends

Looking at the current landscape of e-commerce, Nielsen Norman Group identified 3 Design Trends to Follow and 3 to Avoid. Here are a few insights to help maximize the potential of these trends and avoid major pitfalls.

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February 24, 2014

Getting An Interview For Your Dream UX Job

Tips From A Recruiter On Getting In The Door

Recruiters are seen as the gatekeepers of an organization—the first hurdles to cross when landing an interview. Here are some tips to help you sail through the first step of landing a job: the application.

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February 19, 2014

Put Big Fitness Data To Work

Fitness Data is Giving Marketers a Healthy Workout

“Big Data” has held buzzword status for a few years now, but with the proliferation of fitness tracking apps and wearable devices, the amount of data now being captured around health and fitness activity is staggering.

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February 17, 2014

Shape Up Your Marketing With Content

How to Strengthen Your Fitness Brand With Content

The digital world is affecting the way fitness experts, enthusiasts and even beginners focus on health. Anyone can access full exercise classes posted daily on YouTube. The fitness industry might find this a bit unsettling at first. Digital disruptors create a lot of worry. But with disruptions come opportunities. If you’re in the fitness industry, you can learn to take advantage of these opportunities. 

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February 16, 2014

Wear Your Tech

A Connected World

Wearables, manufactured in wristlet, clip, glasses and other forms, are surging in popularity for customers of all ages.

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February 16, 2014

Jumping Into Content When You’re Restricted

Are you in a regulated industry? Do you cringe when you hear the word “content?” Content strategy is here to help.

Haven’t you heard? “Content is king.” Just about every marketer’s hip to that phrase these days. But developing a strong content strategy and implementing a content marketing program to make “content king” can be a challenge in even the most agile organizations. If your brand has to deal with heavy oversight and a complex regulatory environment, there can be added pressure to balance being as tightly buttoned-up and stable as regulators require, and being as flexible and fast acting as the market requires.

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February 13, 2014

Storytelling & Your UX Portfolio

How Great Designers Lead With Narrative

A portfolio packed with great content isn't enough. The best designers stand out by connecting big ideas to develop a memorable personal brand.

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February 10, 2013

Choosing The Right Samples For Your UX Portfolio

The Journey Is Just As Important As The Final Design

Candidates who communicate how they solve problems with design thinking are the ones who get hired.    

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February 09, 2014

Interaction14 Part V

5 Recaps From Saturday, February 8th

Brian Henkel, Associate Director of UX at Manifest Digital in Chicago, shares photos and insights from his travels to Amsterdam for the Interaction14 conference (February 5 - 8th). 

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February 08, 2014

Interaction14 Part IV

7 Recaps From Friday, February 7th

Brian Henkel, Associate Director of UX at Manifest Digital in Chicago, shares photos and insights from his travels to Amsterdam for the Interaction14 conference (February 5 - 8th). 

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February 07, 2014

Interaction14 Part III

6 Recaps From Thursday, February 6th

Brian Henkel, Associate Director of UX at Manifest Digital in Chicago, shares photos and insights from his travels to Amsterdam for the Interaction14 conference (February 5 - 8th). 

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February 06, 2013

Interaction14 Part II

Workshops Focus on the Next Generation of UX

Brian Henkel, Associate Director of UX at Manifest Digital in Chicago, shares photos and insights from his travels to Amsterdam for the Interaction14 conference (February 5 - 8th). 

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February 05, 2013

An Introduction To Interaction14

Languages of Interaction Design

Brian Henkel, Associate Director of UX at Manifest Digital in Chicago, shares photos and insights from his travels to Amsterdam for the Interaction14 conference (February 5 - 8th). 

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January 27, 2014

APPetizer: Jelly & QuizUp

Two Apps that Have Our Attention

Our new "APPetizer" series gives you a taste of the latest apps your brand should be watching.

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January 20, 2014

How Generation Next Consumes Media

Social, Mobile Device & Texting Trends

Everybody’s talking about Millenials, but what about the next generation? Daily media consumption trends among 8- to 18-year-olds are evolving, from the mobile devices they own to the social media platforms they prefer. High school students’ texting and daily activities might take you by surprise. See if your Gen Next knowledge matches up with these stats.


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January 19, 2014

How Millennial-Friendly Is Your Brand?

What You Can Be Doing Now To Win The Loyalty & Buying Power of Millennials

With a new year comes the opportunity for renewed perspectives on how you can reach one of the fastest growing demographics in household spending — the elusive "me, me, me" generation known as Millennials. 

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January 18, 2014

5 Kid Entertainment Trends Emerging in 2014

The Superheroes of Toys, Digital Play & TV

Even kids have no idea where their attention will wander next. The imaginative mind of a child behaves sometimes unpredictably. The long-requested Christmas gift might end up a let down. The best movie elevator pitch might generate shrugs from its diminutive audience members. Some Halloween costumes are forever, but others vanish into relative lameness by the time next Halloween rolls around.

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January 17, 2014

Designing Interfaces for Kids

Younger Users Click on the Darndest Things

The first thing you notice when kids try out an interface is that they’re more engaged than adults. It is an all-senses experience for them. Sound, movement, color—they react, they try, they hunt, they peck, they use the back button. Life is a mystery and they’re explorers. A good experience guides them with moments of delight; a poor one, onto something else altogether.


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January 14, 2014

5 New Tech Trends At CES

The Inside Scoop From 2014's International Consumer Electronics Show

The technology industries convene in Las Vegas, Nevada annually for community, gambling, and the International Consumer Electronics Show (CES). The Las Vegas Convention Center and other venues host 150,000 guests eagerly anticipating the unveiling of exciting new products, many professing to be game changers for the industry. Here are a few key themes that resonated at CES 2014.

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January 12, 2014

Webinar: Survey Of Lean UX

Applying Lean Principles to Your Workflow

Derived from the Toyota Production System (TPS), "Lean" is the practice of eliminating waste from manufacturing processes. Lean UX is the extension of that philosophy in a digital world that is increasingly intolerant of "get it all figured out first" approaches. 

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January 09, 2014

Using Axure RP Pro for Mobile Prototyping

The tool that helps us stay "mobile first"

User Experience Architect Sneha Pochinapeddi discusses how using the right tool can make the design process simpler and smoother, and keep your content accessible across devices.

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January 03, 2014

5 Free UX & Collaboration Tools To Try Right Now

Some of Our Favorite Things

Our user experience team loves experimenting with new, innovative tools. They're not just fun for us – they also bring value to the work we do for our clients. Here are some of the tools we've been using in the St. Louis office. They work great – and best of all, they're free.

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December 20, 2013

Instagram Releases Instagram Direct

Photo Sharing Network Branches Out Into Direct Messaging to Keep Up With Competition

With it's new direct messaging capabilities, Instagram is stepping into previously uncharted territory, as are many brands. Learn how your brand can maximize the new change and optimize efforts on Instagram.

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December 19, 2013

Where Technology and Creativity Intersect

Part of the Manifest Q&A Series

The Manifest Q&A Series gives you an in-depth look at what gets us going, what makes us tick and what we see shaping-up in the future. In this post, we talked to Executive Creative Director Ryan Brown on how technology and creativity connect, and how the creative process, client work and the future can be nurtured where the two meet.

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December 13, 2013

Understanding Facebook’s New Algorithm Change

Facebook Transforms into a Content Distribution Hub

If you manage a brand page on Facebook, you’ve likely noticed a disturbing trend – Facebook engagement is at a staggering low. Post-organic reach is plummeting. And it’s not just your page; it’s happening to a majority of brands. So, what the heck is going on? We’re here to explain.

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December 11, 2013

Fermenting Fresh Ideas at BrewStorm

Tapping Innovation & Cross-Collaboration

Two weeks ago, Manifest Digital and Mightybytes came together to foster our shared passions: learning and beer. 

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December 10, 2013

Webinar: Using Digital Experiences to Improve Patient Satisfaction

Technology in Healthcare

Technology not only advances healthcare innovation in the operating room, it also plays an important role in staying connected with patients. Hospitals, physician offices, dental offices and even insurance companies can leverage digital tools to improve the patient experience by informing, engaging and connecting with their patients, without breaking their budgets.

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December 06, 2013

The CX Of Showrooming

Your Customers Aren't 'Showrooming.' They are Shopping.

Over the past six months, there have been numerous business press articles on the topic of "showrooming." Showrooming is when a shopper visits a brick and mortar (B&M) retail store to check-out a product, only to later buy it from an online retailer. It's become such a hot topic, it was even an Oxford Dictionary Word of the Year 2013 nominee (though it lost to "selfie"). 


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December 03, 2013

Hacking The Bourbon Experience

Kentucky Gets A Digital Bourbon Flight

Hackathons bring together designers and developers to deliver a useful product in a short period of time. Check out what we helped design for the Louisville community (we hope you’re thirsty).

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November 27, 2013

Reaching New Patients Through Content Marketing

Healthcare Content Marketing Series: Part III of IV

As generations ranging from the Millennials (ages 18–33) to the G.I. Generation (ages 74+) continue to make health information a high search priority, healthcare providers have the opportunity to produce information that potential patients didn’t even know they needed. Content marketing can help reach these users by starting a conversation to inform, educate and promote action.  

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November 25, 2013

How Does Your Email Look Naked?

5 Tips To Improve Your Email’s Image-free First Impression

Think your email looks good without images? Think again. Web developer Ryan Gladstone explores how to optimize your email marketing efforts to create a seamless experience for your customers, with or without images.

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November 22, 2013

Join Us For Kid-Friendly Fun At World Usability Day

November 23, 2013 – St. Louis Science Center

Do you have a budding user experience architect at home? Interested to learn about what all this user experience stuff means? Drop by the Manifest booth at this year’s World Usability Day!

 

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November 21, 2013

Healthcare Online Marketing Strategies

Healthcare Content Marketing Series: Part II of IV

Healthcare provider marketing teams are turning their focus from traditional marketing buys to online marketing strategies, including content marketing. 

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November 20, 2013

Is Email Better Than Social For Sharing?

When Coupons and Private Lives Collide

Many brands assume that social media is better than email when it comes to getting their audiences to share content. But when it comes to coupons, social sharing isn't always the best choice.


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November 18, 2013

5 Digital Actions Every Healthcare Company Should Take Right Now

Leverage the mediums & strategies that work for you

As the digital world rapidly evolves and merges with the physical world, smart objects are transforming healthcare through the power of mobile, social content and communication. And you don’t have to be a startup with the hottest new gadget to take part in this revolution. 

Any healthcare company can begin to harness digital opportunities by following the five steps in this countdown.

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November 13, 2013

Mobile Wallets Get Better and Better

New advances in mobile wallet technology benefit consumers

Web developer Duncan Jimbo discusses the latest and greatest mobile wallet technologies from Google, Apple and Square, and how those updates are making life easier on consumers and retailers online and in stores.

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November 12, 2013

Wearable Tech: Personalizing the Future and the Grocery Aisle

Marketers Take Note

From grocery stores to amusement parks, "wearable" and "smart" tech is quickly becoming an innovative way for retailers to interact with their customers. 

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November 11, 2013

The Power Of The Pencil

Sketching As A Collaborative Tool

Sharpen your pencils! Sketching isn’t just for the visual and creative design teams. It’s an activity that facilitates ideation and collaboration throughout the entire design process and between all teams from UXers to stakeholders.

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November 05, 2013

The Delight of Microinteractions

When sweating the small stuff makes a big difference

Are your apps happy? Do they shiver in fear when you go to delete them? User Experience Architect Kaycee Collins explains why your mobile phone might seem more emotional as designers utilize more microinteractions. 

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October 30, 2013

3 Tips To Improve Content For Better Social Engagement

Get your brand to stand out in the sea of content

In the fast-paced world of social, making your content stand out from the rest is more important than ever. Learn how to amplify your reach and increase content sharing with our top three social engagement tips. 

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October 30, 2013

The Power of Real-Time Marketing

5 Ways to Better, Faster, Branded Social Content

The days of waiting around are finished. Marketers have to adapt to a more agile and fast-thinking model when communicating with audiences across social channels. Check out our five tips for success with real-time content marketing to ramp up your social strategy. 

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October 18, 2013

Proof That Anyone Can Prototype

Tools & Rules Aren’t Just For Experts

So you have an idea for the next big thing? Do you launch it with a Kickstarter campaign? Seek venture capital? Call up that developer you met at a conference last summer? No matter your approach, you’ll want to create a few prototypes first.

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October 15, 2013

The Art Of Personas

What do customers really want?

The concept of personas is at an odd crossroads right now. For a variety of reasons, the need to develop personas is at an all-time high for both B2B and B2C organizations alike. Simultaneously, there’s this bubbling (and baffling) idea that simply developing personas is a silver bullet to hitting the mark every time.

These are our two key takeaways directly from “The State of the Art of Personas,” a February 2013 Forrester Research report that’s worth reading by any organization that wants to ensure that it’s not simply guessing and hoping about what its customers need.

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October 14, 2013

Is Google's Hummingbird the New Ask Jeeves?

New changes with Google's algorithm put the focus back on users

Digital marketing strategist Alisa Abrams wonders if Ask Jeeves was ahead of its time.

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October 08, 2013

Nerding Out At WebVisions's Internet Of Things Lab

Designers, developers, and tinkerers connect technology and objects at WebVisions

As if three days of talks and workshops on everything from Muppets to mobile weren't enough, WebVisions's most nerdily-motivated conference goers came together for an Internet of Things (IoT) Lab following Friday's keynote for a weekend workshop of brainstorming and building.

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October 07, 2013

Breaking Bad Content Habits

Before your website gets out of control

It’s easy to get into bad habits with your website content. Here are four common content strategy bad habits and how to correct them.

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October 22, 2013

Webinar: Real-Time Personas

Advance your user testing approach by increasing client engagement

Getting stakeholders actively engaged in synthesizing research interviews in real-time helps bring personas to life and allows empathy to rise to the surface, becoming part of how those stakeholders view their customers.

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October 03, 2013

WebVisions Musings From A Non-Designer

Manifest Reviews WebVisions Chicago: Part II of III

Takeaways from this Chicago's WebVisions conference on achieving a unified customer experience, aligning your strategy, and even a few life-hacks.

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October 01, 2013

Shaping Life Experiences With The Internet Of Things

Manifest Reviews WebVisions Chicago: Part I of III

You know when you stumble upon something that you didn't have a name for but you were so excited about that you wanted to jump up and down and yell out "That's it! This is so cool!" That's how I felt at WebVisions when Aldo de Jong delivered an inspiring talk about Internet-connected devices. 

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September 24, 2013

Manifest At WebVisions 2013

Experience Director Jason Ulaszek Speaks At WebVisions September 27th

Join Manifest at WebVisions this September for insights on simplifying your strategy from Jason Ulaszek, Director of Experience.

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September 24, 2013

Gendering UX For Toys

Barbies are pink and Legos are blue; do gender roles affect who grows up to be who?

Toy and game gurus Anna Van Slee and Brian Torney discuss the controversial topic of gender roles in the toy aisle.

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September 17, 2013

Healthcare & The Internet

Healthcare Content Marketing Series: Part I of IV

Knowing that every generation is searching for health information online, healthcare providers have the opportunity to reach a captive audience and promote services that can help every age group and type of health information seeker.

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September 17, 2013

The Value Of Text Message Mobile Marketing

Text Messaging Mobile Marketing Series Part III of III

Using text messages to share information is still in its infancy stage, but it's growing up fast. Before starting your mobile marketing strategy, keep the following in mind.


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September 17, 2013

The Case For Text Messaging For Mobile Marketing

Text Messaging Mobile Marketing Series Part II of III

When done right, text message marketing can benefit your brand and your customers. 

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September 17, 2013

Utilizing Text & Push Messages

Text Messaging Mobile Marketing Series Part I of III

Text messages don’t have to be all about sales. They can also serve as a convenience to existing customers.

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