Bally Total Fitness
BallyFitness.com
When we first met, Bally was emerging from one of the most challenging times in the company’s history.
To accelerate their turnaround, it was critical for Bally to improve online customer acquisition and engagement… all while reducing costs. We’re proud to say we were able to help them achieve that (plus quite a bit more).
To start, Manifest helped optimize customer acquisition methods by improving the Visitor Pass download process. With geo-location techniques and in-depth testing around user thought processes, we helped Bally achieve improvements in customer engagement and follow-through to membership that was unprecedented in the company’s history.
Next, we helped Bally reduce their media spends by creating more efficient digital engagement techniques. Customer acquisition costs continue to be reduced while outcomes for the business continue to improve.
Finally, we helped Bally re-envision the entire online experience, resulting in higher membership satisfaction ratings, better connectivity to customer service resolutions and a highly-engaged social media program.
We improved customer acquisition by improving the user experience. With sophisticated technology integrations, we created a site that was far easier to maintain.
For Bally, successfully influencing the social conversation meant focusing on the needs of the customer—rather than celebrating a brand for brand’s sake.
To keep members engaged, Bally provides tools rooted in proven health benefits, built with easy-to-use and even-easier-to-maintain technologies. Engagement with customers continues to increase.
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