CareerBuilder
Branded Properties
When we engaged with CareerBuilder.com, we quickly learned that they had almost become a victim of their own success.
They were the leading job search site in the market. However, as they had grown, their online experience was hampered by a lack of specialization—and had become somewhat overwhelming to employers seeking applicants.
Our first challenge was to re-create SoloGig.com, a site specifically designed for professional independent contractors.
The audience needed a news source that supported their interests and a subset of relevant job offerings. We created that, turning it all around in rapid succession with an Agile development process and a complete integration with core technical systems.
Subsequent properties we created included cbSalary.com (a compensation research resource for job seekers) as well as CareerPath.com, a resume analysis tool.
Each property was judged on its ability to attract and convert these focused audiences. We’re pleased to say they all performed extremely well. So much so, they have remained in effect for years after their initial release.
SoloGig.com included stories and content directly relevant to the permanent freelancer. The news function we conceived was ultimately picked up by a number of national distributors as a definitive source for this demographic.
cbSalary.com allows visitors to explore their expectations for salary ranges based on skill and geographic location. It also integrates with CareerBuilder.com to recommends paths toward greater financial reward.
CareerPath.com offers an analysis of your resume based on established characteristics in the job market. It then provides recommendations toward achieving career goals.
![[Icon Image]](http://www.manifestdigital.com/assets/files_mf/iconempathy.png)