CCTB
ChooseChicago.com
As Chicago expanded the world’s largest convention space, it needed to promote the Chicago brand like never before.
Our solution was a completely redesigned digital strategy. One that could stand on a new technical platform, while delivering on special offers and promos from the Chicago Convention and Tourism Bureau.
Plus, we wanted to provide a toolset that professional meeting planners could use to build the most efficient, impactful business meeting experiences. And we had to compel businesses from all over the world to choose Chicago.
The result, ChooseChicago.com, has been a great success.
Before the site even went live, corporate sponsors had re-upped with multi-year contracts that extended the organization’s ability to build revenue-generating tools. Booking engines, calendar planning and custom micro-site generators were all built into the primary platform.
Today, Chicago continues to enjoy its industry-leading position as the top destination for professional meetings… and as the place we’re proud to call home.
The home page integrates attention-arresting features for professional meeting planners, visitors, and local business owners—so users can quickly get on with the business at hand.
Finding local services is easy with faceted search, geographic locations and prioritization based on personal preferences and member-driven influences.
A built-in microsite builder for professional meeting planners lets them create custom sites for their tradeshow or convention. They can even leverage content directly from the CCTB.
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