Manifest Digital Human Experience Society

Sometimes, it’s best to just let the results speak for themselves…

A 1,000% increase in traffic.

That’s what the LEGO Games site realized in the first 6 months after Manifest helped launch it.

The challenge was to create an online experience that wouldn’t steal sales from the physical product. We knew our demographic loves to hang out online and play casual games. A successful sales strategy, however, required us to motivate them to ultimately turn the computer off.

What we created was a scavenger hunt system that introduced the audience to the product through problem solving and exploration. Kids could explore micro-sites, play 10 different games and collect virtual property as they went along.

The end result turned out to be quite a hit—and helped LEGO close the strategic loop between digital advertising and retail sales.

Launch site

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