The Field Museum
FieldMuseum.org
Balancing the mission-driven goals of a scientific research organization with the commercial realities of a business that faces a world of exploding competition… well, that can be quite a challenge.
Combine that with an era of shrinking budgets and a constricted economy and you have what might be an unwinnable situation. But with our help, the Field found a way to make it work.
55,000 pages of static content. That’s what the original Field online experience included… and that’s still only a fraction of what the museum had to offer.
Because less than 2% of the museum’s total holdings are on display at any one time, Manifest knew we needed to rethink how the museum produced, maintained and promoted its scientific endeavors.
Plus, we needed to re-think how the business drove donors to get involved, enticed customers to become members, and encouraged visitors both online and off to become active shoppers.
We completed it all in just enough time to celebrate the 10th anniversary of the Sue exhibit. The organization turned a financial corner, established a world class online experience that drove people into the museum, connected students with scientists and much more.
With over 55,000 pages of content, it was easy for users to get lost. To keep them engaged, we combined a panoramic background with an efficient hierarchy of information.
We used a sophisticated design process to integrate the online to offline (in-museum) experiences.
We developed a promotional site for Sue the T-Rex, to celebrate her 10th anniversary. Visitors could explore her environment, her mysteries, and even speculate on what she might look like if she roamed the earth today.
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