Hallmark Channel
The Ultimate Holiday App
The Hallmark Channel was looking for an innovative way to promote their programming.
Along the way, if we could also find a way to let people know about “National Bacon Day,” that would be kind of cool too.
What Manifest came up with turned out to be the first app of its kind to hit the marketplace. The “Ultimate Holiday App” had been lauded by critics for its innovation and connectivity. Available on the iPhone and iPad and supported by its own microsite, the app is centered around the “Every Day Is A Holiday” theme.
Users can browse through the calendar to find out which holidays falls on which particular day. Or, they can search for holiday information, “holidize” and send photos, and even manage gift giving through their smartphones.
To create a truly integrated experience, we implemented extensive social capabilities, including Facebook & Twitter integration. The results so far have truly been a cause for celebration.
The Hallmark Channel’s “Ultimate Holiday” app was an industry-leading initiative that helped the channel get a leg up on their competitors.
Users can search for holiday information–even obscure holidays like “National Bacon Day” and “Bubble Bath Day.”
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